THE PLAZO SULLIVAN ROCHE CAPITAL DIARIES

The Plazo Sullivan Roche Capital Diaries

In 1954, battling Prince Castle salesman Ray Kroc travels to San Bernardino, CA to fulfill Dick and Mac McDonald at their eponymous restaurant after the brothers buy eight of his milkshake devices. Kroc lauds the brothers' achievements over supper, exactly where Mac and Dick explain the cafe's origins and results adhering to a complete redesign of

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